Junaid Jamshed who is one of Pakistan’s most prominent recording artists and a very well known public figure has given up his musical career and extensive brand marketing collaborations in order to pursue a new direction in life. He has a renewed focus and is now dedicated to spreading the word of Islam, and in this vein has launched his second Islamic album “Mehboob-e-Yazdaan” after the success of his first album ''Jalwa-e-Janaan.''

Mehboob-e-Yazdaan literally means 'The Beloved of Allah.'